eCommerce Platforms for India: Shopify vs Custom 2026

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Indian D2C brands face a clear platform choice in 2026: Shopify (fastest to launch, expensive at scale), WooCommerce (cheap, flexible, requires more maintenance), or fully custom (most control, highest investment). Each fits a different brand stage. Here's the honest framework based on Indian D2C client work.

Shopify, when it wins for Indian brands

Best for: pre-revenue to ₹5 crore/year brands. Cost: $39,$399/month + 0.5,2% transaction fees. Strengths: fastest launch (working store in days), fantastic ecosystem (apps for everything), reliable hosting. Weakness: transaction fees + Shopify Plus pricing ($2,300+/month) make it expensive past ₹10 crore/year revenue. GST compliance: works via apps; not as smooth as native Indian platforms.

WooCommerce, when it wins

Best for: ₹50L,₹20 crore/year brands wanting flexibility on a budget. Cost: ₹5K,₹50K/month hosting + ₹50K,₹3L development. Strengths: fully open source, extensible, no transaction fees, great Indian payment gateway support (Razorpay, PayU, CCAvenue plugins all polished). Weakness: requires technical maintenance, broken plugins, security patches, hosting issues happen.

Custom-built, when it wins

Best for: brands above ₹20 crore/year with unique business logic Shopify/WooCommerce can't accommodate, or sub-brands of larger groups needing tight integration with internal systems. Cost: ₹15L,₹2 crore one-time + ongoing dev. Wins: unlimited customization, no per-transaction fees, complete control. Loses: long build time (4,9 months), ongoing dev cost (₹50K,₹3L/month for maintenance and features).