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Distribution / FMCG · India · 14 Weeks

Longtharai International

Streamlining sales & distribution with Zoho CRM + Custom DMS, a single source of truth across distributors, ASMs, DSRs and retailers for their spices, oils, ghee, rice and tea range.

Industry · Distribution / FMCG · Spices & Foods

Longtharai International Pvt. Ltd.

Streamlining Sales & Distribution with Zoho CRM + Custom DMS built on Zoho Creator, a single source of truth across distributors, ASMs, DSRs and retailers for their spices, oils, ghee, rice and tea range.

Visit longtharai.in

“From fragmented processes to a fully integrated distribution system, Shyphan AI helped us go live in 14 weeks.”

, Anuj Saha, Manager, Longtharai International Pvt. Ltd.
Client
Longtharai International Pvt. Ltd.
Solution
Zoho CRM + Custom DMS
(Zoho Creator)
Region
India
Kolkata · Agartala
Year
2026 · 14 weeks
Go-live: 5 May 2026
Overview

Project overview

Longtharai International Pvt. Ltd. partnered with Shyphan to deliver an integrated Zoho One deployment. As Longtharai scaled, manual processes and disconnected tools made it harder to maintain control over sales, finance and customer experience.

Shyphan, a Zoho Premium Partner, designed a unified system tying sales, finance and field operations into one platform with role-based access and real-time dashboards. The build combined Zoho CRM and Zoho Creator (Custom DMS), configured around how the business actually runs.

Within weeks of go-live, Longtharai saw measurable improvements across sales, finance and customer support. Measured outcomes included 70% Faster Order Processing, 80% Reduction in Manual Effort and 70% Faster Invoicing. The project was delivered by Shyphan across India Kolkata · Agartala.

How It Flows

How the solution fits together

From the first data point to the last report, this is the path the work takes every day.

01Retailer orderCaptured by DSR in the field app
02Zoho Creator DMSOrder validation and stock check
03ASM approvalDiscounts and credit limits
04Distributor stockDistributor-wise inventory
05Zoho CRMAccounts, visits, targets
06DispatchDelivery tracking to retailer
07AnalyticsReal-time KPIs for leadership

Each step is a real system or automation in the delivered solution. Scroll sideways on smaller screens.

About the Client

Who Longtharai International Pvt. Ltd. is

Distribution / FMCG · Spices & Foods

Longtharai International Pvt. Ltd.

Longtharai International Pvt. Ltd. partnered with Shyphan to deliver an integrated Zoho One deployment. As Longtharai scaled, manual processes and disconnected tools made it harder to maintain control over sales, finance and customer experience.

See the results
Spices and packaged foodsFMCG manufacturer and distributor in eastern India.
Kolkata and AgartalaHead office in Kolkata with distribution across the North-East.
Distributor networkDistributors, ASMs, DSRs and retailers on one system.
Order to deliveryFrom retailer order to proof of delivery, tracked in real time.
The Challenge

Six operational gaps holding back growth

As Longtharai scaled, manual processes and disconnected tools made it harder to maintain control over sales, finance and customer experience.

Fragmented Order Process

Orders were handled manually with no centralized tracking or approval flow.

No Real-Time Stock Visibility

Distributor-wise stock tracking was inconsistent, overbooking and delays followed.

No Sales Hierarchy Control

Managing Region → ASM → Distributor → DSR → Retailer relationships was difficult.

Manual Approval & Delays

ASM approvals and order processing weren't streamlined, leakage at every step.

Limited Reporting & KPIs

Decision-making relied on delayed, manually compiled spreadsheet reports.

Disconnected Field Operations

DSR visits, collections and order booking had no system integration.

In Their Words

“We needed a system that could connect our entire distribution chain, from Telesales / DSR to delivery, without manual dependency.”

, Animesh, Manager, Longtharai
The Solution

An integrated Zoho One deployment

Shyphan, a Zoho Premium Partner, designed a unified system tying sales, finance and field operations into one platform with role-based access and real-time dashboards.

Zoho CRM

  • Lead & deal management
  • Quotation and order workflow
  • Telephony integration (TeleCMI)
  • Call tracking & recording
  • Approval workflows

Zoho Creator (Custom DMS)

  • Distributor & DSR management
  • Order booking & lifecycle tracking
  • Real-time stock management
  • Invoice & delivery tracking
  • Collection management
  • Check-in / Check-out system
  • Role-based portals

Key Customizations & Integrations

End-to-end Order Lifecycle

Create → ASM Approval → Invoice → Delivery → POD, fully automated.

Hierarchy-Based Access

Region → ASM → Distributor → DSR → Retailer mapping, scoped permissions.

Real-Time Stock Validation

Prevents overbooking, ensures accurate distributor-level inventory.

Telephony Integration

TeleCMI calls, logs and recordings synced into the CRM record.

Role-Based Dashboards

Tailored KPI views for Admin, ASM, Distributor and DSR.

Advanced Reporting

Sales, stock, visits and performance reports, daily, not monthly.

Clients We Have Delivered For

In good company

Every logo is a published case study. Click one to read it.

Shura LinksLongtharai InternationalAl-Mazaya Al-ShamlaDevisersTech ArabiaParcelUnboxEsyasoftEco RideVetic
Our Approach

Five-phase delivery in 14 weeks · 350 hours

Tight control over scope, timeline and quality at every step, module-by-module so day-to-day operations were never disrupted.

PhaseActivitiesOutcome
1. Discovery & BlueprintStakeholder workshops, AS-IS process mapping, BRD/FRD finalizationSigned-off Solution Design
2. Configuration & BuildModule setup, custom workflows, automation, integrationsWorking sandbox
3. Data Migration & UATData cleansing, mapping, migration, full UAT cycle with usersUAT sign-off
4. Training & Change MgmtAdmin & end-user training, SOPs, recorded video walkthroughsAdoption-ready users
5. Go-Live & Hyper-careCutover, production go-live, daily support, optimization sprintStable production system

Why phased roll-out worked

Reduced risk by going live module-by-module instead of a single big-bang switch.
Gave business users time to adopt before the next module landed.
Allowed Shyphan's consultants to apply learnings from each phase to the next.
Scope in Detail

Everything that was delivered

The full list of what went live, so you can compare it with your own requirement.

Custom distribution management system on Zoho Creator
Mobile field app for DSRs with offline capture
Distributor, ASM and retailer hierarchy in Zoho CRM
Approval workflows for discounts and credit
Distributor-wise stock and scheme management
Delivery tracking from dispatch to proof of delivery
Zoho Analytics KPI dashboards by region and SKU
Training for ASMs, DSRs and distributors
Local Compliance

Compliance we kept in mind for India

Every build we deliver in India is checked against GST, e-invoicing, payroll and data-protection rules before go-live. These are the ones that shaped this project.

GST

GSTIN validation, HSN/SAC codes, CGST/SGST/IGST logic and GSTR-1 and GSTR-3B ready reports.

E-invoicing via IRP

IRN generation and QR codes where turnover thresholds apply, with cancellation windows respected.

E-Way Bill

Movement of goods above the threshold covered with E-Way Bill data captured at dispatch.

TDS

Deduction at source on vendor payments with section codes and challan-ready summaries.

DPDP Act 2023

Customer and retailer data handled under India's Digital Personal Data Protection Act, with consent and access controls.

Indian financial year

April to March periods, INR formatting and Indian number grouping across every report.

Compliance reviewed before go-live, not after
The Results

From manual & fragmented to unified & data-driven

Within weeks of go-live, Longtharai saw measurable improvements across sales, finance and customer support.

70%Faster Order Processing
80%Reduction in Manual Effort
70%Faster Invoicing
100%Order Lifecycle Visibility
40+Hours Saved / Month
60%Higher Adoption Rate

Business Outcomes

Unified Operations

CRM + DMS created a single source of truth across all sales channels.

Sales Acceleration

Automated lead routing, follow-ups and pipeline reporting cut manual work.

Real-Time Visibility

Leadership sees KPIs instantly, no more waiting for monthly MIS.

Better Distributor Control

Accurate stock and order tracking improved supply-chain efficiency.

Enhanced Field Productivity

DSR tracking, visits and collections are now fully digitized.

Future-Ready

Cloud-native Zoho stack scales with Longtharai's expansion plans.

Client Testimonial

What the team at Longtharai said

“The system has transformed how we manage our distribution. From order creation to delivery tracking, everything is now streamlined and visible in real time. The team delivered exactly what we needed.”

AS
Anuj Saha

Manager · Longtharai International Pvt. Ltd.

What worked well

Hands-on functional consultants who understood the business, not just the software.
Phased delivery that protected day-to-day operations from disruption.
Strong post go-live hyper-care that built lasting confidence in the platform.
Transparent, milestone-based engagement, no surprises on cost or scope.

Ready to write your own success story?

Send us your brief and a senior consultant will reply within 24 hours with scope, timeline and a fixed quote. No spam, no junior reps.

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Where this service is weak - and what we do about it

We are not the cheapest, and we decline work where the budget will not cover doing it properly or where the product is the wrong answer.

How we handle it: You get a written recommendation after the free discovery call either way, including when that recommendation is not to proceed.

Vikas Saroj, Co-Founder and COO at Shyphan AI Solutions

Written and reviewed by Vikas Saroj, Co-Founder, COO & Growth at Shyphan AI Solutions, who owns delivery across India, the Gulf and the UK. Last reviewed on 14 September 2026. Meet the team · LinkedIn