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Industry · Distribution / FMCG · Spices & Foods

Longtharai International Pvt. Ltd.

Streamlining Sales & Distribution with Zoho CRM + Custom DMS built on Zoho Creator, a single source of truth across distributors, ASMs, DSRs and retailers for their spices, oils, ghee, rice and tea range.

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“From fragmented processes to a fully integrated distribution system, Shyphan AI helped us go live in 14 weeks.”

, Anuj Saha, Manager, Longtharai International Pvt. Ltd.
Client
Longtharai International Pvt. Ltd.
Solution
Zoho CRM + Custom DMS
(Zoho Creator)
Region
India
Kolkata · Agartala
Year
2026 · 14 weeks
Go-live: 5 May 2026
The Challenge

Six operational gaps holding back growth

As Longtharai scaled, manual processes and disconnected tools made it harder to maintain control over sales, finance and customer experience.

Fragmented Order Process

Orders were handled manually with no centralized tracking or approval flow.

No Real-Time Stock Visibility

Distributor-wise stock tracking was inconsistent, overbooking and delays followed.

No Sales Hierarchy Control

Managing Region → ASM → Distributor → DSR → Retailer relationships was difficult.

Manual Approval & Delays

ASM approvals and order processing weren't streamlined, leakage at every step.

Limited Reporting & KPIs

Decision-making relied on delayed, manually compiled spreadsheet reports.

Disconnected Field Operations

DSR visits, collections and order booking had no system integration.

In Their Words

“We needed a system that could connect our entire distribution chain, from Telesales / DSR to delivery, without manual dependency.”

, Animesh, Manager, Longtharai
The Solution

An integrated Zoho One deployment

Shyphan, an Authorized Zoho Partner, designed a unified system tying sales, finance and field operations into one platform with role-based access and real-time dashboards.

Zoho CRM

  • Lead & deal management
  • Quotation and order workflow
  • Telephony integration (TeleCMI)
  • Call tracking & recording
  • Approval workflows

Zoho Creator (Custom DMS)

  • Distributor & DSR management
  • Order booking & lifecycle tracking
  • Real-time stock management
  • Invoice & delivery tracking
  • Collection management
  • Check-in / Check-out system
  • Role-based portals

Key Customizations & Integrations

End-to-end Order Lifecycle

Create → ASM Approval → Invoice → Delivery → POD, fully automated.

Hierarchy-Based Access

Region → ASM → Distributor → DSR → Retailer mapping, scoped permissions.

Real-Time Stock Validation

Prevents overbooking, ensures accurate distributor-level inventory.

Telephony Integration

TeleCMI calls, logs and recordings synced into the CRM record.

Role-Based Dashboards

Tailored KPI views for Admin, ASM, Distributor and DSR.

Advanced Reporting

Sales, stock, visits and performance reports, daily, not monthly.

Our Approach

Five-phase delivery in 14 weeks · 350 hours

Tight control over scope, timeline and quality at every step, module-by-module so day-to-day operations were never disrupted.

PhaseActivitiesOutcome
1. Discovery & BlueprintStakeholder workshops, AS-IS process mapping, BRD/FRD finalizationSigned-off Solution Design
2. Configuration & BuildModule setup, custom workflows, automation, integrationsWorking sandbox
3. Data Migration & UATData cleansing, mapping, migration, full UAT cycle with usersUAT sign-off
4. Training & Change MgmtAdmin & end-user training, SOPs, recorded video walkthroughsAdoption-ready users
5. Go-Live & Hyper-careCutover, production go-live, daily support, optimization sprintStable production system

Why phased roll-out worked

Reduced risk by going live module-by-module instead of a single big-bang switch.
Gave business users time to adopt before the next module landed.
Allowed Shyphan's consultants to apply learnings from each phase to the next.
The Results

From manual & fragmented to unified & data-driven

Within weeks of go-live, Longtharai saw measurable improvements across sales, finance and customer support.

70%Faster Order Processing
80%Reduction in Manual Effort
70%Faster Invoicing
100%Order Lifecycle Visibility
40+Hours Saved / Month
60%Higher Adoption Rate

Business Outcomes

Unified Operations

CRM + DMS created a single source of truth across all sales channels.

Sales Acceleration

Automated lead routing, follow-ups and pipeline reporting cut manual work.

Real-Time Visibility

Leadership sees KPIs instantly, no more waiting for monthly MIS.

Better Distributor Control

Accurate stock and order tracking improved supply-chain efficiency.

Enhanced Field Productivity

DSR tracking, visits and collections are now fully digitized.

Future-Ready

Cloud-native Zoho stack scales with Longtharai's expansion plans.

Client Testimonial

What the team at Longtharai said

“The system has transformed how we manage our distribution. From order creation to delivery tracking, everything is now streamlined and visible in real time. The team delivered exactly what we needed.”

AS
Anuj Saha

Manager · Longtharai International Pvt. Ltd.

What worked well

Hands-on functional consultants who understood the business, not just the software.
Phased delivery that protected day-to-day operations from disruption.
Strong post go-live hyper-care that built lasting confidence in the platform.
Transparent, milestone-based engagement, no surprises on cost or scope.

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