Comparison · UK
Dynamics 365 vs Salesforce in the UK
Dynamics 365 Sales or Salesforce Sales Cloud for a UK business? An honest comparison of price, Microsoft 365 fit, customisation, AI and local support, from consultants who implement Dynamics 365 and Zoho and have migrated clients off both.
Book a free Dynamics 365 consultation
A senior Dynamics 365 consultant replies within one working day.
Microsoft products we implement and integrate
Dynamics 365 vs Salesforce in the UK: the short answer
- Country
- United Kingdom
- What it is
- An honest, consultant-written comparison of Dynamics 365 and Salesforce for UK businesses: pricing, fit with Microsoft 365, customisation, UK VAT and MTD, support and migration, with a clear recommendation and the option that neither is the right answer.
- Best suited to
- UK SMEs and mid-market companies already on Microsoft 365, groups needing multi-entity accounting in Business Central, and sales or service teams that want CRM inside Outlook and Teams.
- Typical timeline
- Sales or Customer Service: six to ten weeks. Business Central single entity: ten to twenty weeks. Integrations and multi-entity groups scoped individually.
- What it costs
- Licences at Microsoft list price (Sales Professional USD 65, Business Central Essentials USD 70 per user per month) billed by Microsoft or a CSP. Implementation is a fixed Shyphan quote in GBP after a free discovery call.
- Local specifics
- 20% VAT with Making Tax Digital submissions to HMRC; PAYE RTI, National Insurance and pension auto-enrolment; UK GDPR and the Data Protection Act 2018.
- Delivered by
- Shyphan AI Solutions, Dynamics 365 consultants and Zoho Premium Partner, on GMT / BST in English. Call +44 7343 086577 or email contact@shyphan.co.uk.
- Last reviewed
- 24 September 2026
Dynamics 365 Sales vs Salesforce in the UK: the comparison
List prices are Microsoft and vendor published figures in USD as of 2025 and change; local currency and partner discounts vary.
| Criteria | Dynamics 365 Sales | SSalesforce |
|---|---|---|
| Entry price (list, per user/month) | Sales Professional USD 65 | Sales Cloud Starter USD 25; Professional USD 100 |
| Enterprise tier | Sales Enterprise USD 105 | Sales Cloud Enterprise USD 165 |
| Microsoft 365 & Teams | Native: Outlook, Teams, SharePoint, Excel | Connectors, weaker Teams and Outlook depth |
| Customisation | Power Apps, Power Automate, Dataverse | Apex, Flow, Lightning; large AppExchange |
| AI | Copilot for Sales (add-on) | Einstein / Agentforce (add-on) |
| ERP link | Native to Business Central and Finance | Third-party or MuleSoft |
| Local partner ecosystem | Strong in Microsoft-centric markets | Strong enterprise ecosystem |
| Best for | Microsoft 365 shops, ERP-linked sales | Large sales orgs, deep marketing stack |
For UK companies already on Microsoft 365, Dynamics 365 Sales usually wins on total cost and on how naturally it sits inside Outlook and Teams, and it is the only one with a native path to Business Central. Salesforce wins for very large sales organisations with complex territory models and a heavy marketing-cloud investment. For SMEs, Zoho CRM often beats both on price; we implement all three and say which.
Choose Dynamics 365 or Salesforce: a quick test for UK companies
If most of the left column describes you, Dynamics 365 is the safer bet. If the right column does, Salesforce probably is, and we will say so.
Choose Dynamics 365 if…
- Your company runs on Microsoft 365 and lives in Outlook and Teams
- Quotes, orders and invoices need to flow into Business Central or Finance
- You want low-code customisation your own IT team can own in Power Platform
- Licence cost per user matters at 20 to 500 seats
Choose Salesforce if…
- A very large sales organisation with complex territories and enterprise forecasting
- Heavy investment already made in Marketing Cloud or Service Cloud
- Your ecosystem partners and integrations are Salesforce-native
- You need a specific AppExchange package with no Microsoft equivalent
What the licences cost at 10, 25 and 50 users
Indicative list prices in USD; local currency billing, taxes and discounts vary in the UK.
| Users | Dynamics 365 Sales Professional | Dynamics 365 Sales Enterprise | Salesforce Sales Cloud Enterprise |
|---|---|---|---|
| 10 | USD 7,800 / yr | USD 12,600 / yr | USD 19,800 / yr |
| 25 | USD 19,500 / yr | USD 31,500 / yr | USD 49,500 / yr |
| 50 | USD 39,000 / yr | USD 63,000 / yr | USD 99,000 / yr |
List prices per user per month multiplied by 12; excludes add-ons such as Copilot for Sales, Customer Insights, Einstein or Agentforce, and any partner or volume discount.
Dynamics 365 in the UK: what changes locally
Dynamics 365 is global software. These are the local rules we configure before anyone logs in.
Business Central has a Microsoft-maintained UK localisation with MTD-compliant VAT returns, so the compliance layer is standard; our work is in the configuration, migration and integrations around it.
Tax
20% VAT with Making Tax Digital submissions to HMRC
Payroll
PAYE RTI, National Insurance and pension auto-enrolment
Data protection
UK GDPR and the Data Protection Act 2018
Currency
GBP base currency with multi-currency where the group needs it
Working hours
GMT / BST, support in English
Documents
Companies House filings, MTD and UK payment rails such as Open Banking and GoCardless
Why UK businesses choose Shyphan for Dynamics 365
Independent consultants who implement Dynamics 365 and also Zoho and Odoo, so the advice is not tied to one licence.
Platform-neutral advice
We implement Dynamics 365, Zoho and Odoo. If Dynamics is the wrong fit for your size or budget, we say so before you buy licences.
Fixed quote in GBP
Scope, timeline and price agreed in writing after a free discovery call. Change requests are quoted, never absorbed into surprise invoices.
Compliance built in
Local tax, e-invoicing, payroll inputs and data-protection rules are configured and tested before go-live, not patched afterwards.
Seven offices, one bench
Project leadership in your time zone and a shared engineering centre, with on-site workshops in London when the project justifies it.
Integration depth
Dataverse, Power Automate, Logic Apps and custom APIs to connect Dynamics to whatever you already run.
Support after go-live
Named consultants, SLAs and release-wave testing so the system keeps working through every Microsoft update.
Five steps from first call to go-live
Fixed scope, fortnightly demonstrations and no surprises at cutover.
Discovery & fit
A free call, then a short paid discovery if needed: processes, data, users and whether Dynamics 365, Zoho or Odoo is the right answer.
Solution design
Apps, licences, entities, security roles, integrations, localisation and a written scope with a fixed price in GBP.
Configure & build
Environments, configuration, customisations, Power Automate flows and integrations, demonstrated every two weeks.
Migrate & test
Cleansed master data and opening balances loaded, user acceptance testing on real scenarios, HMRC MTD verified end to end.
Go-live & hyper-care
Cutover, role-based training, 30 days of hyper-care and hand-over to a monthly support plan.
What Dynamics 365 costs in the UK
Microsoft list prices in USD as published for 2025; Microsoft or a Cloud Solution Provider bills licences directly and local currency pricing may differ. Implementation is a separate fixed quote from Shyphan in GBP.
| Licence | List price | What it covers |
|---|---|---|
| Dynamics 365 Sales Professional | USD 65 / user / month | Core CRM: leads, opportunities, quotes, forecasting |
| Dynamics 365 Sales Enterprise | USD 105 / user / month | Full sales automation, AI insights, Copilot |
| Dynamics 365 Customer Service Enterprise | USD 105 / user / month | Cases, SLAs, knowledge base, omnichannel add-ons |
| Business Central Essentials | USD 70 / user / month | Finance, sales, purchasing, inventory, projects |
| Business Central Premium | USD 100 / user / month | Essentials plus manufacturing and service management |
| Team Members | USD 8 / user / month | Read access and light tasks across apps |
Sales or Customer Service, 5-15 users
Implementation typically USD 8,000 to 25,000 (GBP equivalent quoted fixed): discovery, configuration, data migration, Outlook and Teams set-up, training and hyper-care over 6 to 10 weeks.
Business Central, single entity
Implementation typically USD 20,000 to 60,000: chart of accounts, HMRC MTD, migration of opening balances and masters, inventory and reporting over 10 to 20 weeks.
Multi-entity or with integrations
Scoped individually. Each additional entity, integration, localisation or custom Power App is priced as its own line so you can see what drives the total.
When we recommend Dynamics 365, and when we do not
We are a Zoho Premium Partner and an Official Odoo Partner as well as Dynamics 365 consultants, and we recommend by fit. Dynamics 365 wins when you are already standardised on Microsoft 365 and Azure, need Business Central or Finance for multi-entity accounting, or have enterprise security and Power Platform requirements. Zoho usually wins for UK SMEs on cost per user and speed to value across CRM, books, HR and helpdesk. Odoo wins when operations, inventory or manufacturing lead and open source matters. We will put that in writing after the discovery call, including the option not to proceed.
Industries we serve with Dynamics 365 in the UK
What a Dynamics 365 rollout typically looks like in each sector, so you can see your own processes in it before the first call.
Every industry configuration sits on the same compliance layer in the UK: tax, e-invoicing, payroll inputs and data-protection rules set up before go-live.
Dynamics 365 in the UK: questions we get asked
Is Dynamics 365 cheaper than Salesforce in the UK?
Which is easier to customise?
Which has better AI?
Can you migrate us from Salesforce to Dynamics 365?
Is local support available in the UK?
Should we consider Zoho instead?
How long does a Salesforce to Dynamics 365 migration take in the UK?
Does Dynamics 365 integrate with LinkedIn Sales Navigator?
Everything Dynamics 365 in the UK
Every page we publish for UK, grouped so you can find the one that answers your question.
Services
Implementation, CRM, ERP, Power Platform, migration and support in the UK
Industries
Sector configurations with local compliance built in
Comparisons
Honest head-to-heads with list prices and a verdict
Cities
On-site discovery, go-live and training in the UK
UAE
Saudi Arabia
India
USA
Qatar
Kuwait
Bahrain
Oman
Iraq
Jordan
Lebanon
Egypt
Türkiye
Ireland
Germany
Hungary
Georgia
Singapore
Australia
Nigeria
South AfricaTalk to a Dynamics 365 consultant in the UK
A free 30-minute call, then a written recommendation and a fixed quote in GBP, including the honest option that Dynamics 365 is not the right fit.
