Comparison · UK

Dynamics 365 vs HubSpot in the UK

Dynamics 365 Sales or HubSpot for a UK business? Price at scale, marketing depth, ERP integration, customisation and local support compared honestly by consultants who implement Dynamics 365 and Zoho.

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Dynamics 365 Sales, Service & Business Central Fixed quote in GBP HMRC MTD configured

Dynamics 365 SalesVSHHubSpot

Ease of startHubSpotMarketing automationHubSpotPrice at 20+ usersDynamics 365 SalesERP & Microsoft 365Dynamics 365 Sales

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At a glance

Dynamics 365 vs HubSpot in the UK: the short answer

Country: United Kingdom
What it is: An honest, consultant-written comparison of Dynamics 365 and HubSpot for UK businesses: pricing, fit with Microsoft 365, customisation, UK VAT and MTD, support and migration, with a clear recommendation and the option that neither is the right answer.
Best suited to: UK SMEs and mid-market companies already on Microsoft 365, groups needing multi-entity accounting in Business Central, and sales or service teams that want CRM inside Outlook and Teams.
Typical timeline: Sales or Customer Service: six to ten weeks. Business Central single entity: ten to twenty weeks. Integrations and multi-entity groups scoped individually.
What it costs: Licences at Microsoft list price (Sales Professional USD 65, Business Central Essentials USD 70 per user per month) billed by Microsoft or a CSP. Implementation is a fixed Shyphan quote in GBP after a free discovery call.
Local specifics: 20% VAT with Making Tax Digital submissions to HMRC; PAYE RTI, National Insurance and pension auto-enrolment; UK GDPR and the Data Protection Act 2018.
Delivered by: Shyphan AI Solutions, Dynamics 365 consultants and Zoho Premium Partner, on GMT / BST in English. Call +44 7343 086577 or email contact@shyphan.co.uk.
Last reviewed: 24 September 2026

Head to head

Dynamics 365 Sales vs HubSpot in the UK: the comparison

List prices are Microsoft and vendor published figures in USD as of 2025 and change; local currency and partner discounts vary.

Criteria	Dynamics 365 Sales	HHubSpot
Entry price	Sales Professional USD 65 per user	Free CRM; Sales Hub Starter from USD 20 per seat
Price at 20+ users	Predictable per user	Professional and Enterprise tiers rise steeply with seats and contacts
Marketing automation	Customer Insights (separate licence)	Marketing Hub is HubSpot's core strength
Microsoft 365 & Teams	Native	Integrations
ERP link	Native to Business Central and Finance	Third-party connectors
Customisation	Power Platform, Dataverse	Custom objects on Enterprise; simpler model
Ease of use	Structured, enterprise-grade	Very approachable for small teams
Best for	Microsoft shops, complex sales, ERP-linked	Inbound marketing-led SMEs

Our verdict

HubSpot is the easier start for a marketing-led UK SME and its free tier is real. Dynamics 365 wins once the sales process is complex, the company runs on Microsoft 365, or quotes and orders need to flow into Business Central. HubSpot's cost climbs fast with seats and contacts at Professional and Enterprise, which is where many companies talk to us about moving.

Which one

Choose Dynamics 365 or HubSpot: a quick test for UK companies

If most of the left column describes you, Dynamics 365 is the safer bet. If the right column does, HubSpot probably is, and we will say so.

Choose Dynamics 365 if…

Structured, multi-stage sales processes with approvals and territories
Microsoft 365 users who want CRM inside Outlook and Teams
A native path from quote to order to invoice in Business Central
Predictable per-user pricing at 20+ seats

Choose HubSpot if…

Marketing-led growth with content, forms, email and landing pages in one tool
A small team that needs to start today on the free tier
Simplicity and ease of adoption matter more than depth
No ERP integration required for now

Licence cost at scale

What the licences cost at 10, 25 and 50 users

Indicative list prices in USD; local currency billing, taxes and discounts vary in the UK.

Users	Dynamics 365 Sales Professional	Dynamics 365 Sales Enterprise	HubSpot Sales Hub Professional (per seat)
10	USD 7,800 / yr	USD 12,600 / yr	USD 12,000 / yr
25	USD 19,500 / yr	USD 31,500 / yr	USD 30,000 / yr
50	USD 39,000 / yr	USD 63,000 / yr	USD 60,000 / yr

List prices per user per month multiplied by 12; excludes add-ons such as Copilot, Customer Insights, Einstein or Marketing Hub, and any partner or volume discount. HubSpot Professional and Enterprise also carry platform minimums and contact-tier charges on the marketing side.

Local specifics

Dynamics 365 in the UK: what changes locally

Dynamics 365 is global software. These are the local rules we configure before anyone logs in.

Dynamics 365 in the UK

United Kingdom · GBP · GMT / BST · English

Business Central has a Microsoft-maintained UK localisation with MTD-compliant VAT returns, so the compliance layer is standard; our work is in the configuration, migration and integrations around it.

Tax

20% VAT with Making Tax Digital submissions to HMRC

Payroll

PAYE RTI, National Insurance and pension auto-enrolment

Data protection

UK GDPR and the Data Protection Act 2018

Currency

GBP base currency with multi-currency where the group needs it

Working hours

GMT / BST, support in English

Documents

Companies House filings, MTD and UK payment rails such as Open Banking and GoCardless

Why Shyphan

Why UK businesses choose Shyphan for Dynamics 365

Independent consultants who implement Dynamics 365 and also Zoho and Odoo, so the advice is not tied to one licence.

Platform-neutral advice

We implement Dynamics 365, Zoho and Odoo. If Dynamics is the wrong fit for your size or budget, we say so before you buy licences.

Fixed quote in GBP

Scope, timeline and price agreed in writing after a free discovery call. Change requests are quoted, never absorbed into surprise invoices.

Compliance built in

Local tax, e-invoicing, payroll inputs and data-protection rules are configured and tested before go-live, not patched afterwards.

Seven offices, one bench

Project leadership in your time zone and a shared engineering centre, with on-site workshops in London when the project justifies it.

Integration depth

Dataverse, Power Automate, Logic Apps and custom APIs to connect Dynamics to whatever you already run.

Support after go-live

Named consultants, SLAs and release-wave testing so the system keeps working through every Microsoft update.

How it works

Five steps from first call to go-live

Fixed scope, fortnightly demonstrations and no surprises at cutover.

Discovery & fit

A free call, then a short paid discovery if needed: processes, data, users and whether Dynamics 365, Zoho or Odoo is the right answer.

Solution design

Apps, licences, entities, security roles, integrations, localisation and a written scope with a fixed price in GBP.

Configure & build

Environments, configuration, customisations, Power Automate flows and integrations, demonstrated every two weeks.

Migrate & test

Cleansed master data and opening balances loaded, user acceptance testing on real scenarios, HMRC MTD verified end to end.

Go-live & hyper-care

Cutover, role-based training, 30 days of hyper-care and hand-over to a monthly support plan.

Pricing

What Dynamics 365 costs in the UK

Microsoft list prices in USD as published for 2025; Microsoft or a Cloud Solution Provider bills licences directly and local currency pricing may differ. Implementation is a separate fixed quote from Shyphan in GBP.

Licence	List price	What it covers
Dynamics 365 Sales Professional	USD 65 / user / month	Core CRM: leads, opportunities, quotes, forecasting
Dynamics 365 Sales Enterprise	USD 105 / user / month	Full sales automation, AI insights, Copilot
Dynamics 365 Customer Service Enterprise	USD 105 / user / month	Cases, SLAs, knowledge base, omnichannel add-ons
Business Central Essentials	USD 70 / user / month	Finance, sales, purchasing, inventory, projects
Business Central Premium	USD 100 / user / month	Essentials plus manufacturing and service management
Team Members	USD 8 / user / month	Read access and light tasks across apps

Sales or Customer Service, 5-15 users

Implementation typically USD 8,000 to 25,000 (GBP equivalent quoted fixed): discovery, configuration, data migration, Outlook and Teams set-up, training and hyper-care over 6 to 10 weeks.

Business Central, single entity

Implementation typically USD 20,000 to 60,000: chart of accounts, HMRC MTD, migration of opening balances and masters, inventory and reporting over 10 to 20 weeks.

Multi-entity or with integrations

Scoped individually. Each additional entity, integration, localisation or custom Power App is priced as its own line so you can see what drives the total.

Dynamics vs Zoho vs Odoo

When we recommend Dynamics 365, and when we do not

We are a Zoho Premium Partner and an Official Odoo Partner as well as Dynamics 365 consultants, and we recommend by fit. Dynamics 365 wins when you are already standardised on Microsoft 365 and Azure, need Business Central or Finance for multi-entity accounting, or have enterprise security and Power Platform requirements. Zoho usually wins for UK SMEs on cost per user and speed to value across CRM, books, HR and helpdesk. Odoo wins when operations, inventory or manufacturing lead and open source matters. We will put that in writing after the discovery call, including the option not to proceed.

Zoho Premium Partner in the UK Zoho vs Microsoft Dynamics Dynamics to Zoho migration Odoo vs Microsoft Dynamics Odoo Partner in the UK

Industries

Industries we serve with Dynamics 365 in the UK

What a Dynamics 365 rollout typically looks like in each sector, so you can see your own processes in it before the first call.

ManufacturingBOMs, production orders, costing and quality in Business Central; dealer and distributor pipelines in Sales.

Distribution & wholesaleMulti-warehouse inventory, pricing tiers, credit control and route sales with Field Service or mobile apps.

Professional servicesProjects, time sheets, resource planning and milestone billing with opportunity-to-project hand-off.

Construction & contractingJob costing, subcontractor management, retention and progress billing with site-based approvals.

Retail & e-commerceShopify and marketplace orders into Business Central, POS integration, loyalty and customer service cases.

LogisticsShipment tracking, consignee records, driver apps and SLA-bound customer service.

HealthcarePatient and referral pipelines, appointment scheduling, procurement and consent handling under local data law.

Financial servicesKYC-aware CRM, case management, audit trails and reporting for regulated processes.

Real estateLead-to-lease and lead-to-sale pipelines, unit inventory, payment plans and owner portals.

Oil, gas & energyAsset and work-order management, contractor compliance and procurement across sites.

EducationAdmissions CRM, fee management, facilities and alumni engagement.

HospitalityGroup and corporate sales, event pipelines, procurement and multi-property reporting.

Every industry configuration sits on the same compliance layer in the UK: tax, e-invoicing, payroll inputs and data-protection rules set up before go-live.

FAQ

Dynamics 365 in the UK: questions we get asked

Is HubSpot really free?

The CRM core is free; useful sales, marketing and service features sit in paid hubs whose Professional and Enterprise tiers price per seat and per contact, so costs grow with the business.

Which is better for marketing?

HubSpot. Dynamics 365 needs Customer Insights - Journeys for comparable marketing automation, which is a separate licence.

Which is better with Microsoft 365?

Dynamics 365, natively. HubSpot integrates with Outlook and Teams but not at the same depth.

Can Dynamics 365 connect quotes to our accounting system?

Yes, natively to Business Central and Finance, and via integration to Zoho Books, Sage, Xero and QuickBooks.

Can you migrate us from HubSpot to Dynamics 365?

Yes: companies, contacts, deals, tickets, activities and attachments, with a reconciled cutover; see our migration page for UK.

Would Zoho be a better fit than either?

For many UK SMEs, yes: Zoho CRM plus Zoho Campaigns covers HubSpot ground at lower cost. We implement Zoho and Dynamics and recommend by fit.

Can we keep HubSpot Marketing and use Dynamics 365 for sales?

Yes. A common pattern: HubSpot Marketing Hub for inbound and nurturing, Dynamics 365 Sales for pipeline and orders, with leads and lifecycle stages synced both ways.

How much does HubSpot cost at 25 sales users compared with Dynamics 365 in the UK?

At list price, 25 seats of Sales Hub Professional are about USD 30,000 a year against about USD 19,500 for Dynamics 365 Sales Professional; Enterprise tiers widen the gap. Contact-tier charges apply on the HubSpot marketing side.

More Dynamics 365 in the UK