
Phishing Simulation
Phishing simulation sends safe, realistic test emails to your staff to measure who clicks, who enters details and who reports. It is for organisations that want to see real behaviour, not just training completion figures.
- Safe, realistic test emails
- Instant learning when someone clicks
- Trends tracked campaign by campaign
Phishing simulation is the practice of sending safe, realistic test emails, texts or calls to staff to measure who clicks, who enters credentials and who reports the message. Shyphan AI ITSM plans and runs campaigns with instant micro-training and department-level reporting for organisations in the UAE and Saudi Arabia, under rules agreed with management in advance.
Phishing SimulationPhishing Simulation: what it involves
Completion certificates show that people sat through training, not that they would spot a convincing fake. The only way to know is to test, carefully and fairly. Without a measured baseline, leadership cannot tell whether awareness is improving, which departments need more help, or whether the report button is actually used when a real scam arrives.
We agree scope, timing and rules with you first, including who is informed and which themes are off limits. Campaigns use templates modelled on current scams, such as delivery notices, Microsoft 365 sign-in prompts and supplier bank detail changes, at varying difficulty. Anyone who clicks sees a short explanation straight away. We report click, credential entry and report rates by department, with no public naming, and shape the next campaign around the results.
Before the first campaign
- 1Management approval and an agreed communication plan
- 2Mail filter allow-listing so tests are delivered
- 3Themes that are realistic but not upsetting or unfair
- 4A working report button for staff to use
- 5A no-blame approach to results
Our Phishing Simulation scope
Realistic, safe phishing tests with instant learning moments and clear trend reports.

Themes, difficulty and timing agreed with you in advance.
Emails modelled on scams currently aimed at your region and sector.
A short lesson shown at the moment someone clicks.
Measures how many staff report the test, not only who clicks.
Results by team so training goes where it is needed.
Regular campaigns that build habits over the year.
What you receive, and what shapes the cost
What you receive
- Written campaign plan covering scope, themes, timing and who is informed
- Simulated messages in Arabic and English modelled on current scams
- Landing pages with short lessons shown to anyone who clicks
- Results by department showing click, credential entry and report rates
- Recommendations for targeted follow-up training after each campaign
What affects the cost
- Number of staff included in each campaign
- How often campaigns run across the year
- Channels tested: email only, or also text message and voice
- Amount of custom template design for your brand and suppliers
Phishing Simulation: project phases
- 01Agree the rules
Management signs off scope, off-limits themes, timing and how results will be shared.
- 02Baseline campaign
A first campaign of moderate difficulty measures current behaviour across teams.
- 03Train and repeat
Micro-training follows each click, and later campaigns vary themes and difficulty.
- 04Report trends
Results are compared over time so leadership can see whether reporting improves.
Common Phishing Simulation mistakes
Extremely hard tests demoralise staff and teach little, so match difficulty to the stage of the programme.
Click rates alone miss the most useful habit, so track how many people report the message.
Fake bonuses, health scares or redundancy notices damage trust, so agree off-limits topics in advance.
A test without training only measures, so pair every campaign with short lessons for those who need them.
Phishing Simulation terms explained
- Click rate
- The share of recipients who clicked a link in the simulated message.
- Report rate
- The share of recipients who reported the simulated message as suspicious.
- Credential capture
- When a user types a username or password into a simulated login page.
- Micro-training
- A short lesson shown immediately after someone interacts with a simulated phish.

The difference you will notice
- 01A measured baseline
Know how staff respond to realistic phishing today.
- 02Better reporting habits
More people report suspicious mail, faster.
- 03Targeted training
Effort focused on the teams that need it most.
Five steps from assessment to always-on support
- STEP 01Assess
We review your infrastructure, security posture, assets and support model, and agree priorities.
- STEP 02Design
A clear architecture and plan, with scope, timeline and a fixed quote before work starts.
- STEP 03Deploy
We supply, install, configure and migrate, then document everything we build.
- STEP 04Manage
Ongoing support, monitoring and maintenance under agreed SLAs.
- STEP 05Improve
Regular reviews, reports and recommendations as your business grows.
Phishing Simulation in the UAE and Saudi Arabia
Local offices in Ras Al Khaimah and Riyadh, remote support around the clock and on-site visits where your project needs them.

Phishing Simulation in the UAE
Shyphan AI Technology LLC, RAK Free Trade Zone, Ras Al KhaimahWe build UAE campaigns around messages staff here actually receive, such as courier notices, utility bills, traffic fine payment requests and fake Microsoft 365 prompts, in English and Arabic. Results are reported by team rather than by name by default, which suits a fair approach to employee data under the UAE PDPL and free zone regimes. We support the Emirates from our Ras Al Khaimah office, remotely around the clock and on site where needed.
- Data handled in line with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), and the separate DIFC and ADGM regimes where they apply.

Phishing Simulation in Saudi Arabia
Shyphan AI Technologies LLC, Malaz, King Abdulaziz Road, RiyadhSaudi campaigns use themes that match local scams, such as fake government service, delivery and bank messages, and can include text message tests where staff rely heavily on mobile. Measured results also give organisations in scope of the NCA Essential Cybersecurity Controls evidence that awareness activity is being checked, not only delivered. Our Riyadh office leads this work in the Kingdom.
- Work aligned with the Saudi Personal Data Protection Law (SDAIA) and, for government and critical infrastructure, the NCA Essential Cybersecurity Controls.
Phishing Simulation: common questions
Is phishing simulation fair to staff?
It is when run properly. We agree themes and rules with you, avoid personal or distressing topics and report results by team rather than shaming individuals.
How often should we run campaigns?
Many organisations run a campaign every month or quarter. Regular, varied tests build habits better than one large annual test.
Will the test emails get blocked by our filters?
We work with your IT team to allow-list the simulation platform so tests are delivered without weakening real protection.
Can you test by text message or phone?
Yes. Alongside email, we can include SMS and voice scenarios where they fit your risks and are agreed in advance.
Do staff know a phishing simulation is coming?
Usually staff are told that simulations are part of the programme, but not when they will run. Management, IT and the helpdesk are briefed so real reports are still handled correctly.
Can one phishing simulation programme cover offices in Dubai and Riyadh?
Yes. One programme can cover both countries, with templates and language adjusted for each office and results reported side by side.
Do you provide Phishing Simulation in Dubai and Riyadh?
Yes. We deliver Phishing Simulation across the UAE from our Ras Al Khaimah office and across Saudi Arabia from our Riyadh office, with remote support 24/7 and on-site visits in cities such as Dubai, Abu Dhabi, Riyadh, Jeddah and Dammam where your project needs them.
Talk to us about Phishing Simulation
Book a consultation or request a quote. A consultant replies with scope, timeline and a fixed price.
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